DeliveryByte

Blog

Maximise Your Restaurant's Success with Deliveroo's Value Programme

Deliveroo's new Value Programme is designed to reward restaurants that provide excellent value for money and incentivise those that need improvement. With 85% of Deliveroo customers prioritising value for money, this programme is crucial for boosting your restaurant's performance.Understanding the Value ProgrammeThe Value Programme evaluates restaurants based on three key metrics: Price, Service, and Quality. Each month, restaurants receive a Value Score that determines their benefits or limitations.Key MetricsPrice
Price mark-up is the percentage difference between your Deliveroo prices and in-store prices.
Lower mark-ups result in higher Value Scores.Service
Includes metrics like order accuracy, timeliness, and cancellations.
Better service metrics lead to higher Value Scores.Quality
Based on customer ratings on the Deliveroo app.
Higher ratings improve your Value Score.Value Scores and BenefitsGreat Value Score
Unlocks premium benefits like Deliveroo's Choice badge, priority in value carousels, and weekly Deliveroo-funded offers.Good Value Score
Offers benefits such as value tags, priority in value carousels, and bi-weekly Deliveroo-funded offers.Okay Value Score
Maintains the current Deliveroo experience with no additional benefits or limitations.Improve Value Score
Results in warnings and potential limitations on marketing offers and ads.Action Value Score
Leads to severe limitations, including the risk of suspension.How to Improve Your Value ScoreOptimise Pricing
Keep your Deliveroo prices competitive with in-store prices.Enhance Service
Focus on order accuracy, timely preparation, and reducing cancellations.Boost Quality
Maintain high customer ratings by delivering exceptional food and service.ConclusionDeliveroo's Value Programme is a significant opportunity for restaurants looking to maximise their delivery success. By focusing on price, service, and quality, you can unlock valuable benefits and drive more customers to your restaurant.